Head of Marketing

Full Time

Bogor, Jawa Barat

Job Description

Responsibilities:

Develop and execute marketing strategies to drive brand growth and market share.
Lead brand positioning, portfolio strategy, and product launch initiatives.
Conduct market research and analyze consumer behavior, market trends, and the competitive landscape.
Manage integrated marketing campaigns across digital, social media, retail, and offline channels.
Drive trade marketing and commercial programs in collaboration with the Sales team.
Partner with Product Development, Sales, and other cross-functional teams to align business strategies.
Monitor campaign performance and provide data-driven recommendations for continuous improvement.
Manage and optimize marketing budgets to maximize ROI and business impact.
Build and maintain relationships with agencies, media partners, vendors, and key stakeholders.
Ensure all marketing activities comply with company policies and applicable regulations.

Qualification:

Bachelor's Degree in Marketing, Business, Communications, or a related field.
Minimum 10 years of marketing experience, with at least 5 years in a leadership role.
Proven experience in a Multinational Company (MNC) is mandatory.
Experience in the FMCG, Beauty, Cosmetics, Personal Care, or Consumer Goods industry is preferred.
Strong expertise in Brand Management, Marketing Strategy, and Commercial Marketing.
Strong leadership, analytical, and stakeholder management skills.