Senior Social Media Specialist

Responsibilities:

• Develop and execute social media strategies, content calendars, and platform-specific plans aligned with brand objectives.
• Lead the development of social media campaigns, creative concepts, and engaging content initiatives.
• Manage daily social media operations across multiple platforms, ensuring consistent and timely content execution.
• Supervise content production and provide creative feedback to ensure quality, relevance, and brand consistency.
• Monitor social media performance, analyze key metrics, and optimize content and campaign strategies.
• Identify emerging trends and opportunities to improve brand visibility, audience engagement, and social media growth.

Qualifications:

• Minimum 3–5 years of experience in social media management, digital marketing, or a related field.
• Proven experience managing multiple social media accounts and executing social media campaigns.
• Strong understanding of social media strategy, content planning, creative development, and platform-specific best practices.
• Excellent copywriting, storytelling, and creative judgment, with the ability to translate brand objectives into engaging content.
• Experienced in supervising content production and coordinating with creative and cross-functional teams.
• Strong analytical, communication, and project management skills, with the ability to manage multiple priorities.
• Up to date with social media trends, platform updates, and content performance optimization.